Embedded expert feedback for AI products

Turn expert judgement into better AI.

Capture short, optional decisions from the professionals using your product. Keep the context. Review the feedback. Test what makes your agents better.

In development. Exploring design-partner pilots.

One useful question. Context you can keep. Feedback you can act on.

The useful part is often the reason.

  • “That reference isn’t comparable.”
  • “The number is right, but the explanation is wrong.”
  • “I need the amendment before I can decide.”

A rating can tell you whether an answer helped. These judgements tell you what to investigate next. While It’s Thinking is being built to capture that context without turning every user into a full-time reviewer.

Professional feedback, not just a satisfaction score.

A small question. A controlled improvement loop.

Start with one decision your agent needs to handle better.

  1. Step 1: Choose the moment

    Place a question at an agreed waiting, review or correction moment. Keep it relevant to the user’s task—and optional.

  2. Step 2: Capture the judgement

    Ask which interpretation is better, what evidence is missing or why an answer was changed. Preserve the context and an optional reason.

  3. Step 3: Review the signal

    Let your team assess the response, keep legitimate disagreement and decide what is suitable for evaluation.

  4. Step 4: Test the improvement

    Use reviewed feedback to test changes to instructions, retrieval, rules or models. You decide what reaches production.

Capturing feedback does not automatically update an agent or train a model.

Try one useful question.

See what a professional contributes—and what your product team receives.

Illustrative scenarios. Your answers stay in this page and are not used for training.

Property review · Illustrative data

A draft valuation report and a later model show different market rents. Both refer to the same valuation date. The change record is not included.

Show source extracts
  • Draft report v1

    3 June 2026

    Market rent at 1 June 2026: €125/m²/year.

  • Model v2

    5 June 2026

    Market rent at 1 June 2026: €132/m²/year.

Which interpretation is better supported by the information shown?

Your feedback record appears here.

A captured answer is a starting point for review, not a verdict.

Feedback with enough context to use.

A click on its own tells you little. A structured record can show what was reviewed, what the professional chose and what still needs checking.

  • The decision

    The selected interpretation, correction or missing piece of evidence.

  • The context

    The task, source references and relevant versions—within the scope you agree to share.

  • The reason

    An optional explanation, uncertainty or exception worth investigating.

  • The next step

    A review status and a path into your evaluation workflow. Not an automatic production update.

Sample feedback record

Workflow
Property review
Question
Interpretation comparison
Response
Interpretation B
Reason
Missing change record
Evidence
Draft report v1 · Model v2
Question version
property-interpretation-v1
Review status
Captured · Not reviewed
Permitted use
Local demonstration only

Next step

A reviewer decides whether this should become an evaluation case.

Keep using your evaluation stack. Start by improving what goes into it.

Waiting is one moment. Not the whole product.

Useful feedback can happen while an agent works, when a professional reviews its answer or just after a correction. The right moment depends on the workflow—not on keeping people busy.

  • While it works

    Ask about context that is already available. Never hold the result back for an answer.

  • During review

    Capture the source, exception or interpretation behind a professional judgement.

  • After a correction

    Ask what the agent missed while the reason is still close to the task.

No relevant question? Show nothing.

For products where professional judgement matters.

We are starting with document-heavy workflows where a small decision can reveal an important distinction.

  • Property and valuation software

    Capture why a discrepancy needs investigation, which evidence is missing or why one interpretation is better supported.

    “What would you check before changing this rent figure?”

  • Tender and bid software

    Capture how professionals select evidence, recognise gaps and distinguish a promising reference from a fully supported claim.

    “What is missing before this project can support the requirement?”

  • Specialist document review

    Capture why a reviewer changed an explanation, rejected an assumption or requested a full review.

    “What should the agent do differently next time?”

Example workflows—not announced customer integrations.

Your users’ attention. Your team’s judgement. Your control.

A pilot should define how feedback is collected and used before it starts. These are the boundaries we build around.

  • Participation stays optional

    People can skip, ask for more context or say a question is outside their expertise. The main workflow keeps moving.

  • Disagreement stays visible

    Different answers can reflect different assumptions. We do not treat the majority as automatically correct.

  • Updates need a decision

    Feedback is reviewed and tested before you choose to change an agent. No silent model updates.

  • Data use is agreed upfront

    Before processing pilot data, we agree what is shared, who can access it, where it is processed and how long it is retained. Cross-customer reuse is not part of the default pilot.

Start with synthetic or approved examples. Agree the data scope before connecting a live workflow.

Design-partner programme

Start with one workflow worth improving.

Tell us where your users make decisions your agent still struggles with. We will use the conversation to scope a focused pilot—not a platform rebuild.

Pilot scope
One workflow. A small set of expert questions. A defined review process. A measurable quality question.
What we explore together
Where a question belongs, what a useful response looks like, how your team will review it and whether the resulting changes improve the agent without making the workflow worse.
Commercial note
Pilot scope, responsibilities and pricing are agreed before work begins.

Tell us about your workflow.

0 / 1500

Do not include customer documents or confidential case details. We will use your details to respond to this enquiry. Read our Privacy Notice.

Questions we are asked.

What do your experts notice that your agent still misses?

That is a good place to start.